Gaming and e-sports media company Ampverse has announced a partnership with video ads marketplace Unruly, which is owned by UK-based Tremor International.
Through this deal, the two companies seek to combine data-driven insights and content creation to fuel media amplification of gaming and e-sports talent across Southeast Asia.
The partnership aims to provide an opportunity for brands to gain an understanding of how their video campaigns engage gaming audiences across the region.
Ampverse seeks to champion gaming influencers and professional e-sports teams by building an ecosystem across Southeast Asia that enables them to maximise their creative and commercial potential. The media rights and assets company works with the talent to create content using authentic voices that can drive engagement among gaming audiences.
Unruly handles video inventory within premium publishing companies across the region, as well as works with content creators to optimise the emotional impact, performance, and ROI of their creatives using its proprietary pre-testing and targeting tool UnrulyEQ, and adapt existing assets into a range of different formats through its creative studio UnrulyEQ Edit Suite.
Singapore’s online hiring demand decreases due to COVID-19 restrictions
The looming fears around COVID-19 has taken a toll on Singapore’s e-recruitment industry. As the outbreak and its impact on the economy intensified, e-hiring sentiment hit zero per cent growth over last year for the month of March.
Also Read: Who’s driving e-sports and gaming in Southeast Asia: Gamers or fans?
“The impact of the pandemic is real, severe and lasting — especially for industries such as tourism, retail, and F&B — and the priority right now is to protect jobs and the small businesses that may not have the resources to stay afloat in these troubled times,” said Krish Seshadri, CEO of Monster.com (APAC and the Middle East).
With more people staying indoors due to safety protocols, which are increasing dependency on technology to stay connected, it’s understandable that the IT, telecom/ISP, and BPO/ITES industry alongside advertising and marketing, consumer goods, healthcare industry and BFSI all witnessed a surge in e-hiring demand for the quarter. As anticipated, retail/trade and logistics and hospitality industries were the worst hit.
The Monster Employment Index is a monthly gauge of online job posting activity, based on a real-time review of millions of employer job opportunities culled from a large representative selection of career websites and online job listings across Singapore. The index does not reflect the trend of any one advertiser or source but is an aggregate measure of the change in job listings across the industry.
Global fintech platform NIUM partners with Geoswift to enable fund remittance into China
Global fintech platform NIUM has partnered with Geoswift, a payment technology company that connects China to the rest of the world, to enable overseas customers to remit money into the country.
The partnership allows NIUM’s customers worldwide to send funds directly to a receiver’s UnionPay card account with 14 banks in China in real-time, and another 50-plus banks within 48 hours.
Traditionally consumers or businesses, who want to send cross-border remittances into China for personal or business purposes, had to rely on banking infrastructure or money remittance centres. Recipients in China would need to make trips to bank branches or remittance centers and wait in line.
Also Read: Fund Transfers license granted, NIUM officially launches digital cross-border payments platform in Indonesia
The partnership with Geoswift will help eliminate the hassle and provide convenience and cost-savings to consumers and businesses looking to remit money into China, especially when social distancing measures are being implemented all over the world.
Consumers and businesses can conduct the fund transfers through InstaReM, NIUM’s consumer and SME brand, on its website or app. Banks and financial institutions looking to integrate the service can soon do so via integration of NIUM’s enterprise API tools into their existing systems.
All funds transfer into China can be initiated in any of the 40+ source currencies currently offered through NIUM’s Send service, and recipients will receive the payout in the Chinese Yuan.
Singapore’s digital banking FOMO Pay forays into Malaysia
FOMO Pay, Singapore-based digital payment and digital banking solution provider, has partnered with OCBC Bank (Malaysia) to develop OCBC OneCollect as its first merchant cross-border QRcode collection service project.
This project also marks the opening of FOMO Pay’s new office in Kuala Lumpur, Malaysia, and opens up opportunities to provide customer support in a larger territory and signals continued rapid growth for the company in the region.
FOMO Pay collaborates with OCBC in February to develop the application for Malaysia’s first cross-border QR Code collection service, OCBC OneCollect. This service allows any account holder of Singapore’s PayNow participating banks to make Singapore Dollar payments to eligible merchants in Malaysia via direct QR code payment through OCBC OneCollect, instead of just local Ringgit currency transactions.
Key features of these digital banking solutions consist of proprietary QR payment processing system, e-KYC solution, AI credit-scoring profiling solution, multi-channel account auto-reconciliation solution, cross-border switch interoperability solution, and many more.
Photo by Florian Olivo on Unsplash
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